{"id":983,"date":"2017-11-30T18:37:37","date_gmt":"2017-11-30T16:37:37","guid":{"rendered":"https:\/\/www.robertomaiolino.it\/blografik\/?p=983"},"modified":"2017-11-30T18:53:43","modified_gmt":"2017-11-30T16:53:43","slug":"il-rebranding-di-ebay-si-rinnova","status":"publish","type":"post","link":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/","title":{"rendered":"Il Rebranding ebay, l&#8217;asta si rinnova!!"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-985\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43.png\" alt=\"\" width=\"1924\" height=\"802\" srcset=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43.png 1924w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43-300x125.png 300w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43-768x320.png 768w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43-1024x427.png 1024w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43-110x46.png 110w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43-420x175.png 420w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43-770x321.png 770w\" sizes=\"(max-width: 1924px) 100vw, 1924px\" \/><\/h3>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><label class=\"ez-toc-title\" style=\"cursor:inherit\">In questo articolo<\/label>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/#Introduzione\" >Introduzione<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/#Il_restyling_del_marchio_ebay\" >Il restyling del marchio ebay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/#La_nuova_font_Market_Sans\" >La nuova font:\u00a0Market Sans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/#Il_layout_e_la_UX_del_sito\" >Il layout e la UX del sito<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/#La_corporate_identity_ebay\" >La corporate identity ebay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/#Conclusione\" >Conclusione<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Introduzione\"><\/span>Introduzione<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nel precedente articolo abbiamo parlato del <a href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/27\/formula-1-nuova-identita-f1\/\">rebrand Formula1<\/a> ma le novit\u00e0 di quest&#8217;anno, in campo di design, non sono finite.<strong> Ebay<\/strong>\u00a0negli anni, \u00e8 cresciuta esponenzialmente diventando un punto di riferimento e un modello di <strong>e-commerce<\/strong>. La sua influenza \u00e8 stata talmente forte da modificare le nostre abitudini di shopping. Nato come sito di aste online, ha saputo riadattarsi alle logiche di mercato, diventando oggi una delle piattaforme di aste e acquisti pi\u00f9 usate al mondo. Dopo il <strong>restyling<\/strong>\u00a0del marchio, avvenuto nel 2012, adesso <strong>ebay<\/strong> si spinge oltre, affidato alla <a href=\"http:\/\/form-and.com\/\" target=\"_blank\" rel=\"noopener\">Form&amp;<\/a>\u00a0di New York, il nuovo e rivoluzionario\u00a0<em>rebranding.\u00a0<\/em>Si tratta di uno dei cambiamenti pi\u00f9 incisivi dell&#8217;azienda, da quando \u00e8 stata fondata nel 1995.<\/p>\n<blockquote><p><em>For more than 25 years, ebay has defined a new era of commerce through the art of connection\u2014placing people at the heart of the experience. We partnered with ebay\u2019s leadership to define a new language for those experiences, highlighting ebay\u2019s diversity, depth, and dedication to people. The result was a revolutionary brand system that is redefining a new era of connection.\u00a0<\/em>&#8211; From&amp; &#8211;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZBcl7oqKtvE?feature=oembed\" width=\"1000\" height=\"500 frameborder=\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Il_restyling_del_marchio_ebay\"><\/span>Il restyling del marchio ebay<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il <strong>nuovo logotipo<\/strong>\u00a0si presenta con il tradizionale lettering orizzontale, disposto su una linea, composto da lettere in minuscolo. Il cambiamento pi\u00f9 significativo \u00e8 l&#8217;abbandono dei tipici quattro colori, che lo hanno caratterizzato per anni. Il <strong>sistema di logotipi<\/strong>\u00a0si affida ad una soluzione monocromatica ma che cambia di volta in volta colore di riferimento, seguendo una precisa\u00a0<strong>palette colori<\/strong> totalmente nuova, rispetto a quella tipicamente impiegata dal <strong>brand<\/strong>. La nuova palette \u00e8, infatti, caratterizzata da colori con un forte contrasto e una luminosit\u00e0 e saturazione media.<\/p>\n<blockquote><p><em>We released the ebay logo from its four color treatment, designing a system where the logo could become a symbol of ebay\u2019s diversity.\u00a0<\/em>&#8211; Form&amp; &#8211;<\/p><\/blockquote>\n<p>L&#8217;obiettivo \u00e8 quello di suggerire, attraverso la nuova suite di colori, un cambiamento radicale dell&#8217;identit\u00e0 aziendale, ponendo al centro la diversit\u00e0 e l&#8217;unicit\u00e0 del <strong>brand<\/strong>. Nonostante le dichiarazioni della From&amp;, sulla testata del sito troviamo ancora il marchio con i tipici quattro colori. Non \u00e8 ancora chiaro se rimarr\u00e0 inalterato o se lo switch verra fatto in un secondo momento.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-482383\" src=\"http:\/\/media.cdn.ninjamarketing.it\/wp-content\/uploads\/2017\/10\/ebay_2017_logo_colors.gif?x95693\" alt=\"eBay Logo Colors\" width=\"1000\" height=\"600\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_nuova_font_Market_Sans\"><\/span>La nuova font:\u00a0Market Sans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un&#8217;altra importante novit\u00e0 dell&#8217;<strong>identity<\/strong> ebay, \u00e8 sicuramente la nuova <em>font<\/em> istituzionale. <strong>Market Sans<\/strong>\u00a0\u00e8 una font esclusiva che la\u00a0<strong><a href=\"https:\/\/www.swisstypefaces.com\" target=\"_blank\" rel=\"noopener\">Swiss Typefaces<\/a><\/strong>\u00a0ha realizzato partendo dal <a href=\"https:\/\/fontsinuse.com\/typefaces\/41532\/capital-swiss-typefaces\">Capital<\/a>.\u00a0<strong>Ebay<\/strong> ha acquisito i diritti per sviluppare una <strong>font family<\/strong> completa, garantendosi l\u2019esclusivit\u00e0.\u00a0Il carattere risultante \u00e8 un mix tra le linee classiche e le geometrie pi\u00f9 inaspettate che forniscono un&#8217;esperienza nuova mantenendo la leggibilit\u00e0 su display tipica del\u00a0<strong>sans serif.\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Market Sans\" src=\"https:\/\/player.vimeo.com\/video\/221101134\" width=\"1000\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Il_layout_e_la_UX_del_sito\"><\/span>Il layout e la UX del sito<img decoding=\"async\" class=\"alignnone size-full wp-image-986\" style=\"font-size: 16px;\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02.jpg\" alt=\"\" width=\"1000\" height=\"938\" srcset=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02.jpg 1000w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-300x281.jpg 300w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-768x720.jpg 768w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-110x103.jpg 110w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-420x394.jpg 420w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid_02-458x430.jpg 458w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Come gi\u00e0 detto prima, il logotipo nella testata del sito \u00e8 ancora quello con i quattro colori tradizionali del brand. Il cambiamento pi\u00f9 significativo sta in un esperienza visiva migliorata. Questo grazie ad un riequilibrio delle proporzioni e l&#8217;utilizzo di un layout a griglia che migliora la <strong>User Experience<\/strong> del sito. La palette dei colori entra in gioco anche nelle logiche della piattaforma. Essendo diverse e variegate le operazioni che si possono effettuare tramite il sito, <strong>ebay<\/strong> hanno voluto puntare sulle combinazioni di colori per indicare le diverse modalit\u00e0 del <strong>brand<\/strong>.<\/p>\n<blockquote><p><em>Modern, inviting, and optimistic\u2014Market Sans perfect for sharing ebay\u2019s next chapter with the world.\u00a0<\/em>-Form&amp;<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-987\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_grid.gif\" alt=\"\" width=\"1000\" height=\"563\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_corporate_identity_ebay\"><\/span>La corporate identity ebay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-990\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-2.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-2.jpg 1000w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-2-300x169.jpg 300w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-2-768x432.jpg 768w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-2-110x62.jpg 110w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-2-420x236.jpg 420w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_ad-2-764x430.jpg 764w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Sicuramente i cambiamenti pi\u00f9 significativi si possono ricercare nella <strong>corporate identity<\/strong>, completamente ripensata per un target giovane e dinamico, in cui l&#8217;oggetto di consumo \u00e8 al centro della scena ma sempre rivolto verso il consumatore. Anche le <em>app<\/em> per dispositivi mobili hanno visto un rilevante cambiamento, grazie al layout a griglia e alla nuova palette<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-988\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_02.jpg\" alt=\"\" width=\"1000\" height=\"625\" srcset=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_02.jpg 1000w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_02-300x188.jpg 300w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_02-768x480.jpg 768w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_02-110x69.jpg 110w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_02-420x263.jpg 420w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_printed_stuff_02-688x430.jpg 688w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-989\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/ebay_2017_various.gif\" alt=\"\" width=\"1500\" height=\"938\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusione\"><\/span>Conclusione<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nel complesso, la nuova <strong>identity<\/strong>\u00a0<strong>ebay<\/strong> offre un tocco di contemporaneit\u00e0 al brand e proietta la piattaforma verso un concetto di design pi\u00f9 equilibrato, smart e dinamico. Il sito rimane un sistema complesso, colpa anche delle tante categorie merceologiche e attivit\u00e0 possibili. Le pagine degli articoli rimangono ancora un poco <strong>user friendly<\/strong> e cominciano a soffrire il pes\u00f2 dell&#8217;et\u00e0. Sicuramente dobbiamo aspettarci ulteriori aggiornamenti dal parte di questo importante <strong>brand<\/strong>. A voi il giudizio finale.<\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1678px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1678px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduzione Nel precedente articolo abbiamo parlato del rebrand Formula1 ma le novit\u00e0 di quest&#8217;anno, in campo di design, non sono finite. Ebay\u00a0negli anni, \u00e8 cresciuta esponenzialmente diventando un punto di riferimento e un modello di e-commerce. La sua influenza \u00e8 stata talmente forte da modificare le nostre abitudini di shopping. Nato come sito di aste [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9,92],"tags":[150,181,100,172,173,79],"class_list":["post-983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphicdesign","category-love_tools","category-news","tag-corporate-identity","tag-ebay","tag-logo","tag-rebranding","tag-restyling","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Rebranding ebay, l&#039;asta si rinnova!! - BloGrafik<\/title>\n<meta name=\"description\" content=\"La nuova identity\u00a0ebay offre un tocco di contemporaneit\u00e0 al brand e proietta la piattaforma verso un concetto di design pi\u00f9 equilibrato, smart e dinamico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Rebranding ebay, l&#039;asta si rinnova!! - BloGrafik\" \/>\n<meta property=\"og:description\" content=\"La nuova identity\u00a0ebay offre un tocco di contemporaneit\u00e0 al brand e proietta la piattaforma verso un concetto di design pi\u00f9 equilibrato, smart e dinamico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/30\/il-rebranding-di-ebay-si-rinnova\/\" \/>\n<meta property=\"og:site_name\" content=\"BloGrafik\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/robertomaiolinodesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-30T16:37:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-30T16:53:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/Screenshot-2017-11-29-19.17.43.png\" \/>\n<meta name=\"author\" content=\"Roberto Maiolino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Roberto_RMD\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto Maiolino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/30\\\/il-rebranding-di-ebay-si-rinnova\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/30\\\/il-rebranding-di-ebay-si-rinnova\\\/\"},\"author\":{\"name\":\"Roberto Maiolino\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/person\\\/c71e1a677856d2fe685162286d1d3719\"},\"headline\":\"Il Rebranding ebay, l&#8217;asta si rinnova!!\",\"datePublished\":\"2017-11-30T16:37:37+00:00\",\"dateModified\":\"2017-11-30T16:53:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/30\\\/il-rebranding-di-ebay-si-rinnova\\\/\"},\"wordCount\":700,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/30\\\/il-rebranding-di-ebay-si-rinnova\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Screenshot-2017-11-29-19.17.43.png\",\"keywords\":[\"corporate identity\",\"ebay\",\"logo\",\"rebranding\",\"restyling\",\"web design\"],\"articleSection\":[\"Graphic Design\",\"Love &amp; Tools\",\"News\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/30\\\/il-rebranding-di-ebay-si-rinnova\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/30\\\/il-rebranding-di-ebay-si-rinnova\\\/\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/30\\\/il-rebranding-di-ebay-si-rinnova\\\/\",\"name\":\"Il Rebranding ebay, l'asta si rinnova!! 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