{"id":416,"date":"2017-11-05T16:02:42","date_gmt":"2017-11-05T14:02:42","guid":{"rendered":"https:\/\/www.robertomaiolino.it\/blografik\/?p=416"},"modified":"2017-11-06T21:44:50","modified_gmt":"2017-11-06T19:44:50","slug":"corporate_image_immagine","status":"publish","type":"post","link":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/","title":{"rendered":"Corporate image: L&#8217;immagine aziendale"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"alignnone wp-image-417 size-full\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg\" alt=\"corporate\" width=\"3264\" height=\"1746\" srcset=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg 3264w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619-300x160.jpg 300w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619-768x411.jpg 768w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619-1024x548.jpg 1024w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619-110x59.jpg 110w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619-420x225.jpg 420w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619-770x412.jpg 770w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><\/h3>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><label class=\"ez-toc-title\" style=\"cursor:inherit\">In questo articolo<\/label>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#Introduzione\" >Introduzione.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#La_corporate_image\" >La corporate image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#Immagine_nella_comunicazione_visiva\" >Immagine nella comunicazione visiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#Conclusioni\" >Conclusioni<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Introduzione\"><\/span>Introduzione.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L&#8217;immagine di un&#8217;azienda, di un brand o di un prodotto \u00e8 completamente diversa dal concetto tradizionale d&#8217;immagine. Quello di cui parliamo in questo articolo \u00e8 valido per una grossa azienda multinazionale come per una piccola <strong>startup<\/strong> o progetto individuale. Quante volte avete sentito nei film frasi come: &#8220;Per la nostra compagnia \u00e8 un danno d&#8217;immagine&#8221; ? Ma cos&#8217;\u00e8 questa <strong>immagine<\/strong>?<\/p>\n<p>Quando parliamo d&#8217;immagine ci viene in mente qualcosa di fisico o quantomeno visibile. Per il marketing l&#8217;immagine in genere \u00e8 l&#8217;esatto opposto. Possiamo dire che l&#8217;immagine di un brand o di un&#8217;azienda non si vede ma si percepisce. In questo articolo parliamo di un argomento che pu\u00f2 essere interessante per tutti coloro che hanno un&#8217;azienda, un&#8217;attivit\u00e0 commerciale o sono imprenditori di se stessi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_corporate_image\"><\/span>La corporate image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prima di parlare delle tecniche e delle teorie utili per strutturare correttamente una <a href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/27\/advertising\/\">strategia di comunicazione<\/a>, \u00e8 fondamentale comprendere il concetto di <strong>immagine aziendale <\/strong>o<strong>\u00a0corporate image<\/strong>. La progettazione di una campagna pubblicitaria, ad esempio non pu\u00f2 prescindere dalla comprensione dell&#8217;<strong>immagine<\/strong> dal punto di vista del <b>marketing<\/b>.<\/p>\n<p>Nel campo della comunicazione l&#8217;immagine identifica un insieme di valori molto complessi che influiscono su tutte le strategie aziendali. Molti testi definiscono la corporate image semplicemente come la &#8220;reputazione&#8221; di un&#8217;azienda, in realt\u00e0 \u00e8 molto di pi\u00f9. Volendo dare una definizione, secondo la psicologia dei consumi:\u00a0<i>L\u2019immagine \u00e8 il complesso di\u00a0sensazioni, emozioni, pregiudizi e\u00a0aspettative\u00a0che il \u201cpubblico\u201d percepisce.\u00a0<\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Immagine_nella_comunicazione_visiva\"><\/span>Immagine nella comunicazione visiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>L\u2019immagine, quindi, non \u00e8 qualcosa di oggettivo ma di estremamente soggettivo; L\u2019immagine \u00e8 ci\u00f2 che il pubblico pensa della marca\/prodotto o di un\u2019azienda e come dice <strong>Annamaria Testa,<\/strong> nel suo libro <em>La parola immaginata:<\/em><\/p>\n<blockquote><p><i>Si pu\u00f2 avere un\u2019immagine di un qualcosa che non necessariamente si conosce direttamente.<\/i><\/p><\/blockquote>\n<p>Questo suggerisce che il consumatore non ha la necessit\u00e0 di conoscere, provare o aver avuto esperienza con un brand o un prodotto per avere una opinione su di esso. Attraverso la comunicazione strategica possiamo costruire un&#8217;immagine nella mente del consumatore senza che esso entri mai in contatto diretto con la marca\/prodotto. Ad esempio, molti di noi non hanno mai utilizzato una Ferrari, ci\u00f2 nonostante tutti abbiamo un opinione ben precisa di questa auto di lusso; Molti si aspettano da essa delle prestazioni da super sportiva, percepiscono che l&#8217;utilizzo di questa automobile possa in qualche modo migliorare la loro vita o il modo in cui gli altri li vedono. Pur non avendo mai provato questo prodotto e spesso mai visto di presenza, abbiamo costruito nella nostra mente un&#8217;immagine ben precisa di esso del brand e anche dell&#8217;azienda.<\/p>\n<p>Da questo punto di vista il <strong>progettista grafico,<\/strong>\u00a0i <strong>copywriter<\/strong>\u00a0e tutti coloro che lavorano nell&#8217;ambito creativo della comunicazione, hanno un ruolo importantissimo: Lo\u00a0<strong><a href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/04\/logo-marchio-logotipo\/\">sviluppo di un marchio<\/a><\/strong>\u00a0efficace capace di trasmettere una serie di valori ed emozioni che rispecchiano quelli della marca; Lo sviluppo di una\u00a0<strong>marca<\/strong>\u00a0solida e con una forte <a href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/03\/il-brand\/\"><strong>brand identity<\/strong><\/a><strong>; <\/strong>La realizzazione di campagne pubblicitarie coerenti e altamente comunicative. Tutti questi ed altri fattori influiscono sulla corporate image.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusioni\"><\/span>Conclusioni<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Per un progettista della comunicazione visiva \u00e8 fondamentale capire che attraverso le giuste strategie si pu\u00f2 riuscire a suggerire efficacemente una determinata corporate image al consumatore. Ho utilizzato la parola \u201csuggerire\u201d non a caso ma proprio perch\u00e9 trattandosi di percezione soggettiva le variabili che possono agire per la formazione di una determinata immagine sono infinite.\u00a0Se la strategia \u00e8 vincente, l&#8217;immagine percepita dalla maggior parte dei consumatori sar\u00e0 vicina a quella che l&#8217;azienda vorrebbe trasmettere. Un punto di partenza importante potrebbe essere quello dello sviluppo della marca, a tal proposito vi invito a leggere <a href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/03\/il-brand\/\">questo articolo<\/a>. Grazie, al prossimo articolo&#8230;<\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,phn2zyb4bwxucz0iahr0cdovl3d3dy53my5vcmcvmjawmc9zdmciighlawdodd0imzbwecigd2lkdgg9ijmwchgiihzpzxdcb3g9ii0xic0xidmxidmxij48zz48cgf0acbkpsjnmjkundq5lde0ljy2mibdmjkundq5ldiyljcymiaymi44njgsmjkumju2ide0ljc1ldi5lji1nibdni42mzismjkumju2idaumduxldiyljcymiawlja1mswxnc42njigqzaumduxldyunjaxidyunjmyldaumdy3ide0ljc1ldaumdy3iemymi44njgsmc4wnjcgmjkundq5ldyunjaxidi5ljq0oswxnc42njiiigzpbgw9iinmzmyiihn0cm9rzt0ii2zmziigc3ryb2tllxdpzhropsixij48l3bhdgg+phbhdgggzd0itte0ljczmywxljy4nibdny41mtysms42odygms42njusny40otugms42njusmtqunjyyiemxljy2nswymc4xntkgns4xmdksmjquodu0idkuotcsmjyunzq0iem5ljg1niwyns43mtggos43ntmsmjqumtqzidewljaxniwymy4wmjigqzewlji1mywymi4wmsaxms41ndgsmtyuntcyidexlju0ocwxni41nzigqzexlju0ocwxni41nzigmteumtu3lde1ljc5nsaxms4xntcsmtqunjq2iemxms4xntcsmtiuodqyideyljixmswxms40otugmtmuntiyldexljq5nsbdmtqunjm3ldexljq5nsaxns4xnzusmtiumzi2ide1lje3nswxmy4zmjmgqze1lje3nswxnc40mzygmtqundyylde2ljegmtqumdkzlde3ljy0mybdmtmunzg1lde4ljkznsaxnc43ndusmtkuotg4ide2ljayocwxos45odggqze4ljm1mswxos45odggmjaumtm2lde3lju1niaymc4xmzysmtqumdq2iemymc4xmzysmtauotm5ide3ljg4ocw4ljc2nyaxnc42nzgsoc43njcgqzewljk1osw4ljc2nya4ljc3nywxms41mzygoc43nzcsmtqumzk4iem4ljc3nywxns41mtmgos4ymswxni43mdkgos43ndksmtcumzu5iem5ljg1niwxny40odggos44nzismtcunia5ljg0lde3ljczmsbdos43ndesmtgumtqxidkuntismtkumdizidkundc3lde5ljiwmybdos40miwxos40nca5lji4ocwxos40otegos4wncwxos4znzygqzcunda4lde4ljyymia2ljm4nywxni4yntigni4zodcsmtqumzq5iem2ljm4nywxmc4yntygos4zodmsni40otcgmtuumdiyldyundk3iemxos41ntusni40otcgmjmumdc4ldkunza1idizlja3ocwxmy45otegqzizlja3ocwxoc40njmgmjaumjm5ldiylja2miaxni4yotcsmjiumdyyiemxnc45nzmsmjiumdyyidezljcyocwyms4znzkgmtmumzayldiwlju3mibdmtmumzayldiwlju3miaxmi42ndcsmjmumdugmtiundg4ldizljy1nybdmtiumtkzldi0ljc4ncaxms4zotysmjyumtk2idewljg2mywyny4wntggqzeylja4niwyny40mzqgmtmumzg2ldi3ljyznyaxnc43mzmsmjcunjm3iemyms45nswyny42mzcgmjcuodaxldixljgyocayny44mdesmtqunjyyiemyny44mdesny40otugmjeuotusms42odygmtqunzmzldeunjg2iibmawxspsijymqwodfjij48l3bhdgg+pc9npjwvc3znpg==); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 39px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduzione. L&#8217;immagine di un&#8217;azienda, di un brand o di un prodotto \u00e8 completamente diversa dal concetto tradizionale d&#8217;immagine. Quello di cui parliamo in questo articolo \u00e8 valido per una grossa azienda multinazionale come per una piccola startup o progetto individuale. Quante volte avete sentito nei film frasi come: &#8220;Per la nostra compagnia \u00e8 un danno [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,38,40],"tags":[45,103,49,105,106,107,88,47,104],"class_list":["post-416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","category-strategy","tag-advertising","tag-azienda","tag-brand","tag-brand-design","tag-corporate-image","tag-immagine","tag-marca","tag-marketing","tag-prodotto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate image: L&#039;immagine aziendale - BloGrafik<\/title>\n<meta name=\"description\" content=\"Corporate image:Una Immagine \u00e8 il complesso di\u00a0sensazioni, emozioni, pregiudizi e\u00a0aspettative\u00a0che il \u201cpubblico\u201d percepisce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate image: L&#039;immagine aziendale - BloGrafik\" \/>\n<meta property=\"og:description\" content=\"Corporate image:Una Immagine \u00e8 il complesso di\u00a0sensazioni, emozioni, pregiudizi e\u00a0aspettative\u00a0che il \u201cpubblico\u201d percepisce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/\" \/>\n<meta property=\"og:site_name\" content=\"BloGrafik\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/robertomaiolinodesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-05T14:02:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-06T19:44:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg\" \/>\n<meta name=\"author\" content=\"Roberto Maiolino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Roberto_RMD\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto Maiolino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/\"},\"author\":{\"name\":\"Roberto Maiolino\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/person\\\/c71e1a677856d2fe685162286d1d3719\"},\"headline\":\"Corporate image: L&#8217;immagine aziendale\",\"datePublished\":\"2017-11-05T14:02:42+00:00\",\"dateModified\":\"2017-11-06T19:44:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/\"},\"wordCount\":624,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/entrepreneur-979861-e1509890417619.jpg\",\"keywords\":[\"advertising\",\"azienda\",\"brand\",\"brand design\",\"corporate image\",\"immagine\",\"marca\",\"marketing\",\"prodotto\"],\"articleSection\":[\"Advertising\",\"Marketing\",\"Strategy\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/\",\"name\":\"Corporate image: L'immagine aziendale - BloGrafik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/entrepreneur-979861-e1509890417619.jpg\",\"datePublished\":\"2017-11-05T14:02:42+00:00\",\"dateModified\":\"2017-11-06T19:44:50+00:00\",\"description\":\"Corporate image:Una Immagine \u00e8 il complesso di\u00a0sensazioni, emozioni, pregiudizi e\u00a0aspettative\u00a0che il \u201cpubblico\u201d percepisce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/entrepreneur-979861-e1509890417619.jpg\",\"contentUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/entrepreneur-979861-e1509890417619.jpg\",\"width\":3264,\"height\":1746,\"caption\":\"corporate\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/11\\\/05\\\/corporate_image_immagine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Corporate image: L&#8217;immagine aziendale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#website\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/\",\"name\":\"BloGrafik\",\"description\":\"Il blog di Roberto Maiolino\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#organization\",\"name\":\"BloGrafik\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Testata_blografik@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Testata_blografik@2x.png\",\"width\":1265,\"height\":196,\"caption\":\"BloGrafik\"},\"image\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/person\\\/c71e1a677856d2fe685162286d1d3719\",\"name\":\"Roberto Maiolino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro\",\"caption\":\"Roberto Maiolino\"},\"description\":\"Formazione professionale da graphic designer, lavoro nel settore nel marketing tradizionale e digitale. Una figura unica per la grafica, la comunicazione e l\u2019advertising. Da anni lavoro per le aziende sul territorio nazionale e per le agenzie di comunicazione del Trentino-Alto Adige. www.robertomaiolino.it\",\"sameAs\":[\"https:\\\/\\\/www.robertomaiolino.it\",\"https:\\\/\\\/www.facebook.com\\\/robertomaiolinodesign\\\/\",\"www.linkedin.com\\\/in\\\/roberto-maiolino-81a209a5\",\"https:\\\/\\\/x.com\\\/Roberto_RMD\"],\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/author\\\/roberto-maiolino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate image: L'immagine aziendale - BloGrafik","description":"Corporate image:Una Immagine \u00e8 il complesso di\u00a0sensazioni, emozioni, pregiudizi e\u00a0aspettative\u00a0che il \u201cpubblico\u201d percepisce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/","og_locale":"it_IT","og_type":"article","og_title":"Corporate image: L'immagine aziendale - BloGrafik","og_description":"Corporate image:Una Immagine \u00e8 il complesso di\u00a0sensazioni, emozioni, pregiudizi e\u00a0aspettative\u00a0che il \u201cpubblico\u201d percepisce.","og_url":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/","og_site_name":"BloGrafik","article_author":"https:\/\/www.facebook.com\/robertomaiolinodesign\/","article_published_time":"2017-11-05T14:02:42+00:00","article_modified_time":"2017-11-06T19:44:50+00:00","og_image":[{"url":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg","type":"","width":"","height":""}],"author":"Roberto Maiolino","twitter_card":"summary_large_image","twitter_creator":"@Roberto_RMD","twitter_misc":{"Scritto da":"Roberto Maiolino","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#article","isPartOf":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/"},"author":{"name":"Roberto Maiolino","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/person\/c71e1a677856d2fe685162286d1d3719"},"headline":"Corporate image: L&#8217;immagine aziendale","datePublished":"2017-11-05T14:02:42+00:00","dateModified":"2017-11-06T19:44:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/"},"wordCount":624,"commentCount":1,"publisher":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#organization"},"image":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg","keywords":["advertising","azienda","brand","brand design","corporate image","immagine","marca","marketing","prodotto"],"articleSection":["Advertising","Marketing","Strategy"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/","url":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/","name":"Corporate image: L'immagine aziendale - BloGrafik","isPartOf":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#primaryimage"},"image":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg","datePublished":"2017-11-05T14:02:42+00:00","dateModified":"2017-11-06T19:44:50+00:00","description":"Corporate image:Una Immagine \u00e8 il complesso di\u00a0sensazioni, emozioni, pregiudizi e\u00a0aspettative\u00a0che il \u201cpubblico\u201d percepisce.","breadcrumb":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#primaryimage","url":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg","contentUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/11\/entrepreneur-979861-e1509890417619.jpg","width":3264,"height":1746,"caption":"corporate"},{"@type":"BreadcrumbList","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/11\/05\/corporate_image_immagine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.robertomaiolino.it\/blografik\/"},{"@type":"ListItem","position":2,"name":"Corporate image: L&#8217;immagine aziendale"}]},{"@type":"WebSite","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#website","url":"https:\/\/www.robertomaiolino.it\/blografik\/","name":"BloGrafik","description":"Il blog di Roberto Maiolino","publisher":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.robertomaiolino.it\/blografik\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#organization","name":"BloGrafik","url":"https:\/\/www.robertomaiolino.it\/blografik\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/logo\/image\/","url":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2026\/05\/Testata_blografik@2x.png","contentUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2026\/05\/Testata_blografik@2x.png","width":1265,"height":196,"caption":"BloGrafik"},"image":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/person\/c71e1a677856d2fe685162286d1d3719","name":"Roberto Maiolino","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro","url":"https:\/\/secure.gravatar.com\/avatar\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro","caption":"Roberto Maiolino"},"description":"Formazione professionale da graphic designer, lavoro nel settore nel marketing tradizionale e digitale. Una figura unica per la grafica, la comunicazione e l\u2019advertising. Da anni lavoro per le aziende sul territorio nazionale e per le agenzie di comunicazione del Trentino-Alto Adige. www.robertomaiolino.it","sameAs":["https:\/\/www.robertomaiolino.it","https:\/\/www.facebook.com\/robertomaiolinodesign\/","www.linkedin.com\/in\/roberto-maiolino-81a209a5","https:\/\/x.com\/Roberto_RMD"],"url":"https:\/\/www.robertomaiolino.it\/blografik\/author\/roberto-maiolino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts\/416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/comments?post=416"}],"version-history":[{"count":6,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts\/416\/revisions"}],"predecessor-version":[{"id":440,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts\/416\/revisions\/440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/media\/417"}],"wp:attachment":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/media?parent=416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/categories?post=416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/tags?post=416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}