{"id":267,"date":"2017-10-29T15:26:17","date_gmt":"2017-10-29T13:26:17","guid":{"rendered":"https:\/\/www.robertomaiolino.it\/blografik\/?p=267"},"modified":"2026-09-18T16:03:13","modified_gmt":"2026-09-18T14:03:13","slug":"il-colore-nella-comunicazione-visiva","status":"publish","type":"post","link":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/","title":{"rendered":"Design: Il colore nella comunicazione visiva"},"content":{"rendered":"<h3><\/h3>\n<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-284\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png 1200w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion-300x200.png 300w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion-768x512.png 768w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion-1024x683.png 1024w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion-110x73.png 110w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion-420x280.png 420w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion-645x430.png 645w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h3>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><label class=\"ez-toc-title\" style=\"cursor:inherit\">In questo articolo<\/label>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#Introduzione_al_colore\" >Introduzione al colore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#Perche_vediamo_i_colori\" >Perch\u00e9 vediamo i colori?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#Il_colore_nel_design\" >Il colore nel design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#Cuori_caldi\" >Cuori caldi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#Sangue_freddo\" >Sangue freddo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#Gli_opposti_si_attraggono\" >Gli opposti si attraggono<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#Conclusione\" >Conclusione<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Introduzione_al_colore\"><\/span>Introduzione al colore<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nel <a href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/26\/101\/\">precedente articolo<\/a> dedicato al mondo del design e della comunicazione visiva, abbiamo parlato di astrazione e semplicit\u00e0. In questo articolo affrontiamo un argomento abbastanza ampio e spesso complicato. Il <strong>colore<\/strong><\/p>\n<p>Da sempre il colore ha rappresentato un elemento di costruzione delle opere d&#8217;arte visiva, soprattutto nel mondo della pittura. I pittori classici studiarono il colore e il modo di riprodurlo in tutte le sue sfumature, al fine di esaltare la bellezza del mondo che ci circonda. Gli impressionisti studiarono modi nuovi per produrre sfumature, movimenti e colori. Gli espressionisti lo utilizzarono per suscitare emozioni e sensazioni nuove. Quest&#8217;ultimi aprirono le \u00a0porte all&#8217;et\u00e0 moderna, che vede il colore come un grande protagonista e strumento di comunicazione ed espressione.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Perche_vediamo_i_colori\"><\/span>Perch\u00e9 vediamo i colori?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il\u00a0colore\u00a0\u00e8 l&#8217;<strong>interpretazione<\/strong>\u00a0che il nostro cervello elabora di determinati impulsi elettrici inviati dal nostro occhio. Il colore esiste dove c&#8217;\u00e8 luce. La luce infatti \u00e8 la\u00a0<em>porzione dello\u00a0spettro elettromagnetico\u00a0visibile dall&#8217;occhio umano<\/em>. Il nostro occhio \u00e8 in grado, non solo di percepire questa precisa porzione delle onde elettromagnetiche ma anche di distinguere le differenti lunghezze d&#8217;onda di questo cosiddetto\u00a0<strong>spettro visibile<\/strong>. Ogni lunghezza d&#8217;onda corrisponde ad un colore.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Il_colore_nel_design\"><\/span>Il colore nel design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il colore non \u00e8 solo un elemento di decoro nell\u2019ambito della comunicazione visiva ma assume un ruolo comunicativo anche con risvolti psicologici e sociologici. La psicologia dei colori \u00e8 un settore di ricerca che indaga sui possibili effetti emozionali che un determinato colore pu\u00f2 suscitare. Tuttavia gli effetti significativi hanno origine dall\u2019esperienza di ogni singolo individuo. Le associazioni di colore e la loro interpretazione dipendono dall\u2019educazione, appartenenza sociale ed esperienza personale.<\/p>\n<p>Il rosso \u00e8 il colore spesso associato al fuoco. Quindi pu\u00f2 indicare energia o passione ma \u00e8 anche il colore del sangue, quindi, pericolo o paura. Il bianco nelle culture occidentali \u00e8 il colore della purezza ma in Oriente, lo stesso colore rappresenta, in molte culture, la morte. In questo senso, la corretta analisi e conoscenza del <b>target <\/b>a cui si fa riferimento<b> <\/b>pu\u00f2<b> <\/b>essere fondamentale. Tenendo presente queste premesse, possiamo provare a comprendere che tipo di sensazioni si possono associare ad un colore.<\/p>\n<h3><img decoding=\"async\" class=\"alignnone size-full wp-image-282\" src=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori.png\" alt=\"ruota_colori\" width=\"900\" height=\"900\" srcset=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori.png 900w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-150x150.png 150w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-300x300.png 300w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-768x768.png 768w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-250x250.png 250w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-125x125.png 125w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-110x110.png 110w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-420x420.png 420w, https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/ruota_colori-430x430.png 430w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Cuori_caldi\"><\/span>Cuori caldi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analisi eseguite su colori come il <strong>rosso<\/strong> e l\u2019<strong>arancione<\/strong> rilevano che questi aumentano la pressione sanguigna e stimolano la produzione di adrenalina con effetti di eccitazione generale. L\u2019arancione, il rosso ma anche il giallo sono considerati <b>colori caldi<\/b> e per tanto tendono ad esprimere <strong>calore, energia<\/strong> e <strong>movimento<\/strong>. Giocando con le varie sfumature si possono ottenere effetti pi\u00f9 intensi o smorzati come nel caso di quei rossi che tendono al marrone suggerendo colorazioni autunnali.<\/p>\n<p>Anche il <strong>giallo<\/strong> gode della fama di essere un colore vivace come l\u2019arancione. Essendo considerato un colore molto brillante esso viene spesso associato alla <strong>felicit\u00e0<\/strong> e all\u2019<strong>ottimismo<\/strong>, non a caso, viene utilizzato per gli smiley e succesivamente gli emoction dei social network.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sangue_freddo\"><\/span>Sangue freddo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In generale tutti i colori freddi, dal verde all\u2019azzurro, hanno un effetto calmante che riduce la tensione emotiva. Il <strong>verde<\/strong> \u00e8 il colore pi\u00f9 ampiamente percepito dall\u2019occhio umano, riusciamo a vedere pi\u00f9 sfumature di verde che di qualsiasi altro colore. Questo \u00e8 il colore associato alla <strong>natura<\/strong>, che esprime <strong>speranza<\/strong>, <strong>prosperit\u00e0<\/strong>, <strong>pace<\/strong> o <strong>armonia<\/strong>. Provoca reazioni di quiete e serenit\u00e0.<\/p>\n<p><strong>Blu<\/strong> e <strong>azzurro<\/strong> sono i colori del cielo e del mare, due cose molto ampie del quale, spesso, non si riesce a vederne la fine. Anche per questa ragione questi colori sono associati a concetti come l\u2019<strong>apertura<\/strong> (Mentale ed emozionale), la <strong>fiducia<\/strong>\u00a0e l\u2019<strong>intelligenza<\/strong>. Analisi su questi colori dimostrano che essi tendono a ridurre l\u2019appetito, probabilmente proprio perch\u00e9, in natura, \u00e8 assai difficile trovare cibi di colore blu. Ma se portiamo il blu ad una sfumatura pi\u00f9 scura, tendente al nero, il paesaggio suscitato \u00e8 quello della notte, della vita notturna e\u00a0 di tutto ci\u00f2 che \u00e8 misterioso come la <strong>magia<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gli_opposti_si_attraggono\"><\/span>Gli opposti si attraggono<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Come gi\u00e0 detto il <strong>bianco<\/strong>, in Occidente, \u00e8 associato a concetti come la <strong>purezza<\/strong>, la luminosit\u00e0 e spesso la <strong>perfezione<\/strong>; Questo colore che riflette al meglio la luce pu\u00f2 essere identificato come il pi\u00f9 sincero, schietto, chiaro e facile da comprendere. Per questo \u00e8 spesso utilizzato per il design di strumenti di alta tecnologia.<\/p>\n<p>Il <strong>Nero<\/strong> ha spesso una connotazione negativa. Il colore associato alla morte, al <strong>male<\/strong>, all\u2019<strong>oscurit\u00e0<\/strong>. Tuttavia \u00e8 un colore che affascina, come il blu scuro rappresenta tutto ci\u00f2 che \u00e8 misterioso o addirittura <strong>ignoto<\/strong>. L\u2019<em>ignoto fa paura ma spesso affascina<\/em>, il nero non riflette nulla quindi nasconde con severit\u00e0 ed eleganza. Per questo \u00e8 spesso il colore che esprime <strong>potenza<\/strong> e forza. Un colore spesso utilizzato nell\u2019alta moda, nelle auto di lusso come nel graphic design. Il rapporto proporzionato tra il nero e il bianco, notoriamente famosi per essere gli opposti assoluti, rappresenta l\u2019equilibrio, lo yin e lo yang. Per tanto i grigi e i bianco-neri rappresentano l\u2019equilibrio e la stabilit\u00e0.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusione\"><\/span>Conclusione<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ancor pi\u00f9 importante della scelta del colore \u00e8 la scelta degli accostamenti di colore. Per capire i diversi effetti che possiamo scaturire con gli accostamenti cromatici \u00e8 necessario comprendere la natura dei colori. Nel prossimo articolo vedremo come si possono suddividere i colori, come si possono accostare e come vengono utilizzati nel mondo digitale e nella stampa.<\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 85px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 85px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,phn2zyb4bwxucz0iahr0cdovl3d3dy53my5vcmcvmjawmc9zdmciighlawdodd0imzbwecigd2lkdgg9ijmwchgiihzpzxdcb3g9ii0xic0xidmxidmxij48zz48cgf0acbkpsjnmjkundq5lde0ljy2mibdmjkundq5ldiyljcymiaymi44njgsmjkumju2ide0ljc1ldi5lji1nibdni42mzismjkumju2idaumduxldiyljcymiawlja1mswxnc42njigqzaumduxldyunjaxidyunjmyldaumdy3ide0ljc1ldaumdy3iemymi44njgsmc4wnjcgmjkundq5ldyunjaxidi5ljq0oswxnc42njiiigzpbgw9iinmzmyiihn0cm9rzt0ii2zmziigc3ryb2tllxdpzhropsixij48l3bhdgg+phbhdgggzd0itte0ljczmywxljy4nibdny41mtysms42odygms42njusny40otugms42njusmtqunjyyiemxljy2nswymc4xntkgns4xmdksmjquodu0idkuotcsmjyunzq0iem5ljg1niwyns43mtggos43ntmsmjqumtqzidewljaxniwymy4wmjigqzewlji1mywymi4wmsaxms41ndgsmtyuntcyidexlju0ocwxni41nzigqzexlju0ocwxni41nzigmteumtu3lde1ljc5nsaxms4xntcsmtqunjq2iemxms4xntcsmtiuodqyideyljixmswxms40otugmtmuntiyldexljq5nsbdmtqunjm3ldexljq5nsaxns4xnzusmtiumzi2ide1lje3nswxmy4zmjmgqze1lje3nswxnc40mzygmtqundyylde2ljegmtqumdkzlde3ljy0mybdmtmunzg1lde4ljkznsaxnc43ndusmtkuotg4ide2ljayocwxos45odggqze4ljm1mswxos45odggmjaumtm2lde3lju1niaymc4xmzysmtqumdq2iemymc4xmzysmtauotm5ide3ljg4ocw4ljc2nyaxnc42nzgsoc43njcgqzewljk1osw4ljc2nya4ljc3nywxms41mzygoc43nzcsmtqumzk4iem4ljc3nywxns41mtmgos4ymswxni43mdkgos43ndksmtcumzu5iem5ljg1niwxny40odggos44nzismtcunia5ljg0lde3ljczmsbdos43ndesmtgumtqxidkuntismtkumdizidkundc3lde5ljiwmybdos40miwxos40nca5lji4ocwxos40otegos4wncwxos4znzygqzcunda4lde4ljyymia2ljm4nywxni4yntigni4zodcsmtqumzq5iem2ljm4nywxmc4yntygos4zodmsni40otcgmtuumdiyldyundk3iemxos41ntusni40otcgmjmumdc4ldkunza1idizlja3ocwxmy45otegqzizlja3ocwxoc40njmgmjaumjm5ldiylja2miaxni4yotcsmjiumdyyiemxnc45nzmsmjiumdyyidezljcyocwyms4znzkgmtmumzayldiwlju3mibdmtmumzayldiwlju3miaxmi42ndcsmjmumdugmtiundg4ldizljy1nybdmtiumtkzldi0ljc4ncaxms4zotysmjyumtk2idewljg2mywyny4wntggqzeylja4niwyny40mzqgmtmumzg2ldi3ljyznyaxnc43mzmsmjcunjm3iemyms45nswyny42mzcgmjcuodaxldixljgyocayny44mdesmtqunjyyiemyny44mdesny40otugmjeuotusms42odygmtqunzmzldeunjg2iibmawxspsijymqwodfjij48l3bhdgg+pc9npjwvc3znpg==); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 1407px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n<p><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,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); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 85px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><span style=\"border-top-left-radius: 2px; border-top-right-radius: 2px; border-bottom-right-radius: 2px; border-bottom-left-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font-style: normal; font-variant-caps: normal; font-weight: bold; font-stretch: normal; font-size: 11px; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, sans-serif; color: #ffffff; background-image: url(data:image\/svg+xml; base64,phn2zyb4bwxucz0iahr0cdovl3d3dy53my5vcmcvmjawmc9zdmciighlawdodd0imzbwecigd2lkdgg9ijmwchgiihzpzxdcb3g9ii0xic0xidmxidmxij48zz48cgf0acbkpsjnmjkundq5lde0ljy2mibdmjkundq5ldiyljcymiaymi44njgsmjkumju2ide0ljc1ldi5lji1nibdni42mzismjkumju2idaumduxldiyljcymiawlja1mswxnc42njigqzaumduxldyunjaxidyunjmyldaumdy3ide0ljc1ldaumdy3iemymi44njgsmc4wnjcgmjkundq5ldyunjaxidi5ljq0oswxnc42njiiigzpbgw9iinmzmyiihn0cm9rzt0ii2zmziigc3ryb2tllxdpzhropsixij48l3bhdgg+phbhdgggzd0itte0ljczmywxljy4nibdny41mtysms42odygms42njusny40otugms42njusmtqunjyyiemxljy2nswymc4xntkgns4xmdksmjquodu0idkuotcsmjyunzq0iem5ljg1niwyns43mtggos43ntmsmjqumtqzidewljaxniwymy4wmjigqzewlji1mywymi4wmsaxms41ndgsmtyuntcyidexlju0ocwxni41nzigqzexlju0ocwxni41nzigmteumtu3lde1ljc5nsaxms4xntcsmtqunjq2iemxms4xntcsmtiuodqyideyljixmswxms40otugmtmuntiyldexljq5nsbdmtqunjm3ldexljq5nsaxns4xnzusmtiumzi2ide1lje3nswxmy4zmjmgqze1lje3nswxnc40mzygmtqundyylde2ljegmtqumdkzlde3ljy0mybdmtmunzg1lde4ljkznsaxnc43ndusmtkuotg4ide2ljayocwxos45odggqze4ljm1mswxos45odggmjaumtm2lde3lju1niaymc4xmzysmtqumdq2iemymc4xmzysmtauotm5ide3ljg4ocw4ljc2nyaxnc42nzgsoc43njcgqzewljk1osw4ljc2nya4ljc3nywxms41mzygoc43nzcsmtqumzk4iem4ljc3nywxns41mtmgos4ymswxni43mdkgos43ndksmtcumzu5iem5ljg1niwxny40odggos44nzismtcunia5ljg0lde3ljczmsbdos43ndesmtgumtqxidkuntismtkumdizidkundc3lde5ljiwmybdos40miwxos40nca5lji4ocwxos40otegos4wncwxos4znzygqzcunda4lde4ljyymia2ljm4nywxni4yntigni4zodcsmtqumzq5iem2ljm4nywxmc4yntygos4zodmsni40otcgmtuumdiyldyundk3iemxos41ntusni40otcgmjmumdc4ldkunza1idizlja3ocwxmy45otegqzizlja3ocwxoc40njmgmjaumjm5ldiylja2miaxni4yotcsmjiumdyyiemxnc45nzmsmjiumdyyidezljcyocwyms4znzkgmtmumzayldiwlju3mibdmtmumzayldiwlju3miaxmi42ndcsmjmumdugmtiundg4ldizljy1nybdmtiumtkzldi0ljc4ncaxms4zotysmjyumtk2idewljg2mywyny4wntggqzeylja4niwyny40mzqgmtmumzg2ldi3ljyznyaxnc43mzmsmjcunjm3iemyms45nswyny42mzcgmjcuodaxldixljgyocayny44mdesmtqunjyyiemyny44mdesny40otugmjeuotusms42odygmtqunzmzldeunjg2iibmawxspsijymqwodfjij48l3bhdgg+pc9npjwvc3znpg==); background-size: 14px 14px; background-color: #bd081c; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; border: none; -webkit-font-smoothing: antialiased; top: 85px; left: 20px; background-position: 3px 50%; background-repeat: no-repeat no-repeat;\">Salva<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduzione al colore Nel precedente articolo dedicato al mondo del design e della comunicazione visiva, abbiamo parlato di astrazione e semplicit\u00e0. In questo articolo affrontiamo un argomento abbastanza ampio e spesso complicato. Il colore Da sempre il colore ha rappresentato un elemento di costruzione delle opere d&#8217;arte visiva, soprattutto nel mondo della pittura. I pittori [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10,57,3,58,38],"tags":[53,54,27,55,56],"class_list":["post-267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-branddesign","category-grafica_pubblicitaria","category-graphicdesign","category-logo_design","category-marketing","tag-colore","tag-colours","tag-design","tag-grafica","tag-palette"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design: Il colore nella comunicazione visiva - BloGrafik<\/title>\n<meta name=\"description\" content=\"Il colore non \u00e8 solo un elemento di decoro nell\u2019ambito della comunicazione visiva ma assume un ruolo comunicativo anche con risvolti psicologici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design: Il colore nella comunicazione visiva - BloGrafik\" \/>\n<meta property=\"og:description\" content=\"Il colore non \u00e8 solo un elemento di decoro nell\u2019ambito della comunicazione visiva ma assume un ruolo comunicativo anche con risvolti psicologici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/\" \/>\n<meta property=\"og:site_name\" content=\"BloGrafik\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/robertomaiolinodesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-29T13:26:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T14:03:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roberto Maiolino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Roberto_RMD\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto Maiolino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/\"},\"author\":{\"name\":\"Roberto Maiolino\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/person\\\/c71e1a677856d2fe685162286d1d3719\"},\"headline\":\"Design: Il colore nella comunicazione visiva\",\"datePublished\":\"2017-10-29T13:26:17+00:00\",\"dateModified\":\"2026-09-18T14:03:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/\"},\"wordCount\":885,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Optical-dispersion.png\",\"keywords\":[\"colore\",\"colours\",\"design\",\"grafica\",\"palette\"],\"articleSection\":[\"Advertising\",\"Brand Design\",\"Grafica pubblicitaria\",\"Graphic Design\",\"Logo design\",\"Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/\",\"name\":\"Design: Il colore nella comunicazione visiva - BloGrafik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Optical-dispersion.png\",\"datePublished\":\"2017-10-29T13:26:17+00:00\",\"dateModified\":\"2026-09-18T14:03:13+00:00\",\"description\":\"Il colore non \u00e8 solo un elemento di decoro nell\u2019ambito della comunicazione visiva ma assume un ruolo comunicativo anche con risvolti psicologici.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Optical-dispersion.png\",\"contentUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Optical-dispersion.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/2017\\\/10\\\/29\\\/il-colore-nella-comunicazione-visiva\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design: Il colore nella comunicazione visiva\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#website\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/\",\"name\":\"BloGrafik\",\"description\":\"Il blog di Roberto Maiolino\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#organization\",\"name\":\"BloGrafik\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Testata_blografik@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Testata_blografik@2x.png\",\"width\":1265,\"height\":196,\"caption\":\"BloGrafik\"},\"image\":{\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/#\\\/schema\\\/person\\\/c71e1a677856d2fe685162286d1d3719\",\"name\":\"Roberto Maiolino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro\",\"caption\":\"Roberto Maiolino\"},\"description\":\"Formazione professionale da graphic designer, lavoro nel settore nel marketing tradizionale e digitale. Una figura unica per la grafica, la comunicazione e l\u2019advertising. Da anni lavoro per le aziende sul territorio nazionale e per le agenzie di comunicazione del Trentino-Alto Adige. www.robertomaiolino.it\",\"sameAs\":[\"https:\\\/\\\/www.robertomaiolino.it\",\"https:\\\/\\\/www.facebook.com\\\/robertomaiolinodesign\\\/\",\"www.linkedin.com\\\/in\\\/roberto-maiolino-81a209a5\",\"https:\\\/\\\/x.com\\\/Roberto_RMD\"],\"url\":\"https:\\\/\\\/www.robertomaiolino.it\\\/blografik\\\/author\\\/roberto-maiolino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design: Il colore nella comunicazione visiva - BloGrafik","description":"Il colore non \u00e8 solo un elemento di decoro nell\u2019ambito della comunicazione visiva ma assume un ruolo comunicativo anche con risvolti psicologici.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/","og_locale":"it_IT","og_type":"article","og_title":"Design: Il colore nella comunicazione visiva - BloGrafik","og_description":"Il colore non \u00e8 solo un elemento di decoro nell\u2019ambito della comunicazione visiva ma assume un ruolo comunicativo anche con risvolti psicologici.","og_url":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/","og_site_name":"BloGrafik","article_author":"https:\/\/www.facebook.com\/robertomaiolinodesign\/","article_published_time":"2017-10-29T13:26:17+00:00","article_modified_time":"2026-09-18T14:03:13+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png","type":"image\/png"}],"author":"Roberto Maiolino","twitter_card":"summary_large_image","twitter_creator":"@Roberto_RMD","twitter_misc":{"Scritto da":"Roberto Maiolino","Tempo di lettura stimato":"6 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#article","isPartOf":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/"},"author":{"name":"Roberto Maiolino","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/person\/c71e1a677856d2fe685162286d1d3719"},"headline":"Design: Il colore nella comunicazione visiva","datePublished":"2017-10-29T13:26:17+00:00","dateModified":"2026-09-18T14:03:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/"},"wordCount":885,"commentCount":1,"publisher":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#organization"},"image":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#primaryimage"},"thumbnailUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png","keywords":["colore","colours","design","grafica","palette"],"articleSection":["Advertising","Brand Design","Grafica pubblicitaria","Graphic Design","Logo design","Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/","url":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/","name":"Design: Il colore nella comunicazione visiva - BloGrafik","isPartOf":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#primaryimage"},"image":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#primaryimage"},"thumbnailUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png","datePublished":"2017-10-29T13:26:17+00:00","dateModified":"2026-09-18T14:03:13+00:00","description":"Il colore non \u00e8 solo un elemento di decoro nell\u2019ambito della comunicazione visiva ma assume un ruolo comunicativo anche con risvolti psicologici.","breadcrumb":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#primaryimage","url":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png","contentUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2017\/10\/Optical-dispersion.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.robertomaiolino.it\/blografik\/2017\/10\/29\/il-colore-nella-comunicazione-visiva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.robertomaiolino.it\/blografik\/"},{"@type":"ListItem","position":2,"name":"Design: Il colore nella comunicazione visiva"}]},{"@type":"WebSite","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#website","url":"https:\/\/www.robertomaiolino.it\/blografik\/","name":"BloGrafik","description":"Il blog di Roberto Maiolino","publisher":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.robertomaiolino.it\/blografik\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#organization","name":"BloGrafik","url":"https:\/\/www.robertomaiolino.it\/blografik\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/logo\/image\/","url":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2026\/05\/Testata_blografik@2x.png","contentUrl":"https:\/\/www.robertomaiolino.it\/blografik\/wp-content\/uploads\/2026\/05\/Testata_blografik@2x.png","width":1265,"height":196,"caption":"BloGrafik"},"image":{"@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.robertomaiolino.it\/blografik\/#\/schema\/person\/c71e1a677856d2fe685162286d1d3719","name":"Roberto Maiolino","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro","url":"https:\/\/secure.gravatar.com\/avatar\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2d13d031a1d0ee5599d37de69ee0bb10f7319da969b4ad13a6ec0b796fde8f2?s=96&d=initials&r=g&initials=ro","caption":"Roberto Maiolino"},"description":"Formazione professionale da graphic designer, lavoro nel settore nel marketing tradizionale e digitale. Una figura unica per la grafica, la comunicazione e l\u2019advertising. Da anni lavoro per le aziende sul territorio nazionale e per le agenzie di comunicazione del Trentino-Alto Adige. www.robertomaiolino.it","sameAs":["https:\/\/www.robertomaiolino.it","https:\/\/www.facebook.com\/robertomaiolinodesign\/","www.linkedin.com\/in\/roberto-maiolino-81a209a5","https:\/\/x.com\/Roberto_RMD"],"url":"https:\/\/www.robertomaiolino.it\/blografik\/author\/roberto-maiolino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":9,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/posts\/267\/revisions\/310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.robertomaiolino.it\/blografik\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}